While the pandemic may have become an existential threat to everyone on the planet, it has also brought positive changes. For sure, we come to loathe the virus. While that sure is true, we must also realize that digital adoption has become the go-to platform for everyone, business including. And that wouldn’t have happened had we not faced such a formidable foe.
With the virus around, not having an online presence can mean the end of the line for your business. On the other end of the spectrum, those who were already fully functional as digital businesses made unheard-of profits. The top of that list is Amazon.
Before the pandemic, about 30% of American workers worked remotely all the time. Today, that number has risen to 70%. And true enough, just about every industry – from real estate to finance to healthcare – has explored digital solutions to serve their corresponding markets.
But there’s more to the internet than just having a website. If you haven’t explored the full benefits of the internet for your business, we advise you to do so at the soonest possible time. That’s because you could be missing a lot more than you should in terms of branding. Truth be told, online branding is the best way to boost your brand these days.
Truth be told, you could be still in the dark as to how online can make or break your brand. However, fret not. We’re showing you five proven-and-tested ways the internet can be your most dependable ally in ensuring you get head-turning brand awareness.
Use Free Resources
Why spend if you can have something for free? If you take a closer look at the internet, it offers loads and loads of free branding resources. Putting these resources as part of your tools should help you arm yourself to the teeth in terms of branding. And it doesn’t even matter what your business is. A readily available online platform should be able to help you.
What will blow your mind is that these online mediums are generally free. And they’re there for the taking. Learning to take advantage of these available platforms should work to your brand’s advantage. Some of these online platforms are:
- blog sites
- YouTube
- podcasting sites
You don’t really need to pay a fee just to put up a channel for your brand on YouTube.
Another reason to be excited about these free resources is that the more platforms you utilize, the more legit your brand becomes. Simply put, you increase your probability of success doing so.
Take Advantage of Online Trending
Of course, what’s trending can lift your brand to greater heights faster than any medium can. Some may call it culture vulture, but every entrepreneur sure knows it’s masterful marketing. This is simply achieved by fitting what you sell into what is already in front of the eyes of millions.
Are you a podcaster, blogger, or YouTuber? Then find ways to insert your business into that medium by using what’s currently trending. It can be a movie or an event such as the Olympics in Japan. The goal is to forge meaningful ties with what you sell and to what is trending. By doing this, you widen your audience reach just like that.
Sell Yourself in Social Media
It can’t be denied that social media is an asset we all share in common. But what differentiates business with people is the way they use it. As an entrepreneur, you should know that branding via social media can be mean a steady flow of customers and clients to your brand. Why? Simply because social media allows you to connect with your current clients and future ones in a more meaningful way.
But there’s certainly no need to put on a facade, just be transparent. If you try misleading your customer, chances are, they already smell a fraud even before you started. You don’t only lose customers, you also mess up your brand big time.
Be Consistent
No matter how great you’ve started in transforming your business into an online platform, you can’t afford to be inconsistent. Indeed, there’s no way you’ll flourish in the entrepreneurial world if you aren’t.
If you start something, be consistent with it. Remember that building your reputation takes a couple of years, but destroying such only takes seconds. To do that, deliver on your brand’s promise. Along the way, you’ll learn to be effective with what you’re doing.
Take note that a brand can be tested on how consistent it is via online market research. It isn’t something to be afraid of, but an extra reason to be consistent in your field.
With online market research, you can have an idea of how your customers or non-customers see you and adjust accordingly. Do take note that you will have to factor in market research rewards depending on the kind of feedback given. For instance, qualitative market research payments should usually be much bigger to customers, while non-customers can be given points to earn rewards.
Quality above Quantity
With all the ways mentioned to boost your business online, one golden rule to keep in mind is to not go beyond what you are capable of. Never try to over-commit. By doing this, you jeopardize the quality of your customer service. And if your service starts to wane, your brand will surely get to lose some luster.
Choose your battles well. With such a plethora of ways to boost your brand online, your brand’s only direction should be up, assuming you do it right that is.
