Brand Inc. debunks 3 common misconception of PR


Many do not have an idea of what PR practitioners do in Singapore and thus have many misconceptions on Public Relations. Brand Inc. has gathered the top 3 most common misconception and shared with practitioners and clients alike their point of view.

Using their experiences, they help set the image right for many PR practitioners out there that not all are glitz and glamour within this ever changing industry.

  1. PR is NOT a glamorous job coupled with lots of external entertainment

Many may think that PR practitioners only organize the glamorous events and once they are over, simply stand and gain credit through the media’s lens. Contrary to such beliefs, PR is really all about hard work as mentioned by Brand Inc. on their website. In fact, a lot goes on behind the scenes of all the media attention. They also mention that from pitching to a client till clinching a deal, a professional PR team should commit their utmost and bring to the table their best PR attitude in Singapore for their clients. What cannot be seen from the surface may indeed hold the months of efforts and meticulous planning, execution.

  1. PR practitioners are NOT Master of none

There are many sectors which PR can tap on and different clients’ brief varies accordingly. However, due to such broad spectrum of capabilities, many would think that they are ‘jack of all trades but master of none’. Unlike being the jack of all trades, PR practitioners are actually Master of all trades. Why so? Regardless the sector or background, they have to understand each and every piece of information (e.g. culture, location, religion, politic landscape, etc.) to a T before executing any campaigns that may hinder instead of helping their clients. Thus, they become well verse and adaptable to the knowledge that they hold, making them professionals and specialists of each industry their PR delves in.

  1. PR is NOT made up of good looks

As what is mentioned on Brand Inc.’s website, good looks can only bring one this far in the PR industry even if they are advantageous for first impression meetings and networking events. The quality of work boils down to the attitude. At Brand Inc., they focus more on the attitude and mindset more than any looks in the world. Clients will respect a PR professional with skills and diligence rather than a PR looker who holds no hard work and dedication through the work that they do.


About the company:

Originally a one-person operation with an astute eye for detail, and driven by a passion for concise, effective communications, Brand Inc. has evolved into one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancies in Singapore and Malaysia that specializes in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, events and fashion. To find out more, visit:

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