Impurity Bike, a rider-owned BMX company established in 2009 to provide riders in the BMX scene with a larger variety of no-nonsense, affordable and quality components is selling BMX parts worldwide from its base in Singapore. Its online BMX shop sells Impurity, Affix and Tioga BMX bike parts.
The company feels that bike stuff these days are becoming too commercialised and advertising driven. Asking as to what has happened to the great age of BMX, the company realizes that the way they see it, the industry is moving further away from simplicity, user friendliness, honesty and necessity as a result of global commercialization and the democratization of design.
Impurity is about unique design and about designing new types of components so that the end user can obtain a designer-based value-added product without bearing the additional cost of mass marketing and branding.
The company, based in Singapore, operates with a global mindset. From the start, it sponsored a global team of riders to provide design inputs and to test its products. Today, the team includes riders from Australia, Singapore, Spain, Russia, Malaysia and UK. Impurity’s products are the culmination of design inputs and product testing feedback from three continents. This global approach gives the company the confidence to innovate in radically new directions. Ideas for new products do not come from a single pro rider but from the collective intelligence of a global team, reflecting the global makeup of today’s BMX market.
Impurity Bike is likewise intimately plugged into Taiwan’s bike manufacturing network. Nick Huang, the founder of Impurity, has travelled to the remote regions of Taiwan to look for reliable bike parts manufacturers and was lucky to discover a cluster of highly specialised companies that produce amazing quality and are constantly innovating.
The company also believes in the maxim that “Don’t Hate, Innovate.” At Impurity, the people are innovation driven, not calendar driven. They do not have product years -2011 models, 2012 models and others. They would introduce a new product or a new version of an existing product only when they are convinced that they can take it to an exciting new level of performance.
The people at Impurity Bike will be happy to answer any enquirers that their customers may have; as they exist to serve the BMX community. They love what they do and it will stay that way. As a result they don’t have to buy into the culture; they simply create it.
For those who want to order for bike parts to refresh their BMX units anywhere in the world, they may shop at impurity.com or at impurity.sg for Singapore customers, for whom the delivery is free to anywhere in Singapore within 24 hours.
ABOUT THE COMPANY
Impurity Bike is a rider-owned BMX company established in 2009 to provide riders in the BMX scene with a larger variety of no-nonsense, affordable and quality components. It is selling BMX parts worldwide from its base in Singapore. Its online BMX shop sells Impurity, Affix and Tioga BMX bike parts. For more information, visit: www.impurity.sg